模塊一 認(rèn)識(shí)經(jīng)濟(jì)學(xué)
案例一 富甲天下，經(jīng)世濟(jì)民—走進(jìn)經(jīng)濟(jì)學(xué)世界 ···························································.3
案例導(dǎo)學(xué) ··················································································································.3
素養(yǎng)目標(biāo) ··················································································································.3
學(xué)習(xí)目標(biāo) ··················································································································.3
思維導(dǎo)圖 ··················································································································.4
學(xué)習(xí)任務(wù) ··················································································································.4
子案例一 在食堂吃飯你會(huì)排哪一隊(duì)？—稀缺性與選擇 ································.4
子案例二 數(shù)字化時(shí)代的生活—經(jīng)濟(jì)學(xué)學(xué)什么 ················································.7
子案例三 賣(mài)桔者言—經(jīng)濟(jì)學(xué)怎么學(xué)······························································.13
綜合實(shí)訓(xùn)：案例評(píng)析 ·····························································································.16
學(xué)以致用：綜合練習(xí) ·····························································································.17
榮譽(yù)殿堂：現(xiàn)代經(jīng)濟(jì)學(xué)之父—亞當(dāng)·斯密 ······················································.17
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（一） ·····································································.17
模塊二 微觀經(jīng)濟(jì)學(xué)應(yīng)用（個(gè)體）
案例二 鸚鵡也能成為經(jīng)濟(jì)學(xué)家—價(jià)格機(jī)制的神奇 ·····················································.21
案例導(dǎo)學(xué) ················································································································.21
素養(yǎng)目標(biāo) ················································································································.21
學(xué)習(xí)目標(biāo) ················································································································.21
思維導(dǎo)圖 ················································································································.22
學(xué)習(xí)任務(wù) ················································································································.22
子案例一 暢通產(chǎn)銷對(duì)接，滿足個(gè)性化需求：定制消費(fèi) 讓供需匹配更精準(zhǔn) ···.22
子案例二 當(dāng)明前茶遭遇“倒春寒”—供給分析 ··········································.27
子案例三 “供”“求”相遇—均衡分析 ························································.32
綜合實(shí)訓(xùn)：案例評(píng)析 ·····························································································.39
學(xué)以致用：綜合練習(xí) ·····························································································.39
榮譽(yù)殿堂：新古典綜合派創(chuàng)立者、第一位獲得諾貝爾經(jīng)濟(jì)學(xué)獎(jiǎng)的美國(guó)人—保羅·薩繆爾森 ····························································································.40
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（二） ·····································································.40
案例三 “谷賤傷農(nóng)”—經(jīng)濟(jì)學(xué)中的彈性 ·····································································.41
案例導(dǎo)學(xué) ················································································································.41
素養(yǎng)目標(biāo) ················································································································.41
學(xué)習(xí)目標(biāo) ················································································································.41
思維導(dǎo)圖 ················································································································.42
學(xué)習(xí)任務(wù) ················································································································.42
子案例一 黃金和食鹽都漲價(jià)了—需求價(jià)格彈性 ··········································.42
子案例二 如果你的收入增加了，你會(huì)買(mǎi)什么？—彈性的類型 ···················.48
子案例三 “薄利”一定“多銷”嗎？—彈性理論的應(yīng)用···························.52
綜合實(shí)訓(xùn)：案例評(píng)析 ·····························································································.55
學(xué)以致用：綜合練習(xí) ·····························································································.56
榮譽(yù)殿堂：新古典學(xué)派創(chuàng)始人—阿爾弗雷德·馬歇爾 ··································.56
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（三） ·····································································.56
案例四 怎么花錢(qián)更開(kāi)心—消費(fèi)者的最優(yōu)選擇 ·····························································.57
案例導(dǎo)學(xué) ················································································································.57
素養(yǎng)目標(biāo) ················································································································.57
學(xué)習(xí)目標(biāo) ················································································································.58
思維導(dǎo)圖 ················································································································.58
學(xué)習(xí)任務(wù) ················································································································.58
子案例一 第一杯與第一百杯奶茶—欲望與效用 ··········································.58
子案例二 “新增”帶來(lái)的“新增”—邊際效用分析與消費(fèi)者均衡 ···········.63
子案例三 每個(gè)人都是平衡高手—無(wú)差異曲線分析與消費(fèi)者均衡 ···············.67
綜合實(shí)訓(xùn)：案例評(píng)析 ·····························································································.75
學(xué)以致用：綜合練習(xí) ·····························································································.76
榮譽(yù)殿堂：邊際三杰—英國(guó)的杰文斯、奧地利的門(mén)格爾和法國(guó)的瓦爾拉斯 ····.77
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（四） ·····································································.77
案例五 以最少的投入賺最多的錢(qián)—生產(chǎn)者最優(yōu)選擇 ·················································.78
案例導(dǎo)學(xué) ················································································································.78
素養(yǎng)目標(biāo) ················································································································.79
學(xué)習(xí)目標(biāo) ················································································································.79
思維導(dǎo)圖 ················································································································.79
學(xué)習(xí)任務(wù) ················································································································.79
子案例一 三個(gè)和尚沒(méi)水吃—生產(chǎn)要素的投入 ··············································.79
子案例二 產(chǎn)量決策“紅綠燈”—成本分析 ··················································.88
子案例三 數(shù)字經(jīng)濟(jì)時(shí)代小成本創(chuàng)業(yè)背后的邏輯—如何實(shí)現(xiàn)利潤(rùn)最大化？ ···.97
綜合實(shí)訓(xùn)：案例評(píng)析 ·····························································································.98
學(xué)以致用：綜合練習(xí) ·····························································································.98
榮譽(yù)殿堂：“創(chuàng)新理論”鼻祖—約瑟夫·阿洛伊斯·熊彼特 ·························.99
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（五） ·····································································.99
模塊三 微觀經(jīng)濟(jì)學(xué)應(yīng)用（市場(chǎng)）
案例六 打破壟斷，促進(jìn)競(jìng)爭(zhēng)—營(yíng)造公平競(jìng)爭(zhēng)的市場(chǎng)環(huán)境 ·······································.103
案例導(dǎo)學(xué) ··············································································································.103
素養(yǎng)目標(biāo) ··············································································································.103
學(xué)習(xí)目標(biāo) ··············································································································.104
思維導(dǎo)圖 ··············································································································.104
學(xué)習(xí)任務(wù) ··············································································································.104
子案例一 糧農(nóng)能影響糧價(jià)嗎？—完全競(jìng)爭(zhēng)市場(chǎng)分析 ································.104
子案例二 阿里巴巴被罰的冤嗎？—完全壟斷市場(chǎng)分析 ····························.108
子案例三 為何同一產(chǎn)品存在價(jià)格差異？—價(jià)格歧視 ································.110
子案例四 如何在競(jìng)爭(zhēng)中脫穎而出？—壟斷競(jìng)爭(zhēng)市場(chǎng)分析·························.113
子案例五 價(jià)格聯(lián)盟的傷害—寡頭壟斷市場(chǎng)分析 ········································.117
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.119
學(xué)以致用：綜合練習(xí) ···························································································.120
榮譽(yù)殿堂：首位預(yù)測(cè)到美國(guó)經(jīng)濟(jì)崩潰的經(jīng)濟(jì)學(xué)家—弗里德里�！す�耶克 ···.120
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（六） ···································································.121
案例七 完善分配制度，公平分好“蛋糕”—走共同富裕之路 ································.122
案例導(dǎo)學(xué) ··············································································································.122
素養(yǎng)目標(biāo) ··············································································································.123
學(xué)習(xí)目標(biāo) ··············································································································.123
思維導(dǎo)圖 ··············································································································.123
學(xué)習(xí)任務(wù) ··············································································································.124
子案例一 影視和體育明星們的高收入？—生產(chǎn)要素價(jià)格的決定 ·············.124
子案例二 完善分配制度，扎實(shí)推進(jìn)全體人民共同富裕 —工資、利息、
地租、利潤(rùn)理論 ···············································································.127
子案例三 以完善再分配調(diào)節(jié)機(jī)制推動(dòng)共同富裕 —社會(huì)收入分配與分配政策 ·································································································.134
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.139
學(xué)以致用：綜合練習(xí) ···························································································.140
榮譽(yù)殿堂：馬克思主義創(chuàng)立者—卡爾·馬克思 ············································.141
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（七） ···································································.141
模塊四 宏觀經(jīng)濟(jì)學(xué)應(yīng)用
案例八 創(chuàng)造收入，共奔未來(lái)—國(guó)民收入的決定 ·······················································.145
案例導(dǎo)學(xué) ··············································································································.145
素養(yǎng)目標(biāo) ··············································································································.146
學(xué)習(xí)目標(biāo) ··············································································································.146
思維導(dǎo)圖 ··············································································································.146
學(xué)習(xí)任務(wù) ··············································································································.146
子案例一 股票投資屬于國(guó)民收入嗎？—國(guó)民收入核算 ····························.146
子案例二 人們?yōu)槭裁礋嶂杂趽屜�費(fèi)券？—簡(jiǎn)單的國(guó)民收入決定模型 ·····.151
子案例三 尋找均衡（一）—IS-LM 模型 ····················································.155
子案例四 尋找均衡（二）—總需求—總供給模型 ····································.158
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.162
學(xué)以致用：綜合練習(xí) ···························································································.163
榮譽(yù)殿堂：“�？怂埂獫h森模型”的創(chuàng)立者—約翰·�？怂购桶�爾文·漢森
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微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（八） ···································································.163
案例九 擺脫通脹，走出困境—人人都是職場(chǎng)小能手 ···············································.164
案例導(dǎo)學(xué) ··············································································································.164
素養(yǎng)目標(biāo) ··············································································································.164
學(xué)習(xí)目標(biāo) ··············································································································.165
思維導(dǎo)圖 ··············································································································.165
學(xué)習(xí)任務(wù) ··············································································································.165
子案例一 小鎮(zhèn)的失業(yè)謎題 ···············································································.165
子案例二 津巴布韋的一億元只能買(mǎi)個(gè)包子？—通貨膨脹理論 ·················.170
子案例三 菲利普斯曲線—通貨膨脹與失業(yè)的關(guān)系 ····································.178
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.181
學(xué)以致用：綜合練習(xí) ···························································································.181
榮譽(yù)殿堂：現(xiàn)代宏觀經(jīng)濟(jì)學(xué)的締造者—埃德蒙·菲爾普斯 ·························.181
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（九） ···································································.181
案例十 滄海橫流，挺立潮頭—實(shí)現(xiàn)高質(zhì)量發(fā)展 ·······················································.182
案例導(dǎo)學(xué) ··············································································································.182
素養(yǎng)目標(biāo) ··············································································································.183
學(xué)習(xí)目標(biāo) ··············································································································.183
思維導(dǎo)圖 ··············································································································.183
學(xué)習(xí)任務(wù) ··············································································································.184
子案例一 一份成色好分量足的成績(jī)單—經(jīng)濟(jì)增長(zhǎng) ····································.184
子案例二 應(yīng)對(duì)周期調(diào)整，力爭(zhēng)較高經(jīng)濟(jì)增速—經(jīng)濟(jì)周期·························.191
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.196
學(xué)以致用：綜合練習(xí) ···························································································.197
榮譽(yù)殿堂：新古典宏觀經(jīng)濟(jì)學(xué)的重要代表人物—芬恩·基德蘭德和愛(ài)德
華·普雷斯科特 ··································································································.197
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（十） ···································································.198
案例十一 自由市場(chǎng)經(jīng)濟(jì)的脆弱—宏觀經(jīng)濟(jì)調(diào)控 ·······················································.199
案例導(dǎo)學(xué) ··············································································································.199
素養(yǎng)目標(biāo) ··············································································································.199
學(xué)習(xí)目標(biāo) ··············································································································.200
思維導(dǎo)圖 ··············································································································.200
學(xué)習(xí)任務(wù) ··············································································································.200
子案例一 守護(hù)“菜籃子”“米袋子”—宏觀經(jīng)濟(jì)政策 ······························.200
子案例二 加稅還是減稅？—財(cái)政政策的運(yùn)用 ············································.206
子案例三 政府缺錢(qián)怎么辦？—貨幣政策的運(yùn)用 ········································.211
子案例四 供給側(cè)結(jié)構(gòu)性改革—供給管理政策 ············································.216
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.219
學(xué)以致用：綜合練習(xí) ···························································································.219
榮譽(yù)殿堂：宏觀經(jīng)濟(jì)學(xué)之父—約翰·梅納德·凱恩斯 ································.220
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（十一） ·······························································.221
案例十二 開(kāi)放經(jīng)濟(jì)，合作共贏—擴(kuò)大經(jīng)貿(mào)“朋友圈” ···········································.222
案例導(dǎo)學(xué) ··············································································································.222
素養(yǎng)目標(biāo) ··············································································································.223
學(xué)習(xí)目標(biāo) ··············································································································.223
思維導(dǎo)圖 ··············································································································.223
學(xué)習(xí)任務(wù) ··············································································································.223
子案例一 共建“一帶一路”知多少—開(kāi)放經(jīng)濟(jì)及其決定因素 ·················.223
子案例二 錢(qián)會(huì)越來(lái)越“不值錢(qián)”—匯率的影響 ········································.225
子案例三 國(guó)際資本流動(dòng)—開(kāi)放經(jīng)濟(jì)的均衡 ················································.231
綜合實(shí)訓(xùn)：案例評(píng)析 ···························································································.235
學(xué)以致用：綜合練習(xí) ···························································································.236
榮譽(yù)殿堂：新經(jīng)濟(jì)地理學(xué)開(kāi)創(chuàng)者—保羅·克魯格曼 ····································.236
微閱讀：經(jīng)濟(jì)學(xué)發(fā)展新成就（十二） ·······························································.236