1
正確的設(shè)計，好過漂亮的創(chuàng)意
a proper design is better than a great idea
9
生活方式品牌設(shè)計
brand design for lifestyle products suppliers
19
從魏晉遺存到當(dāng)代品牌設(shè)計
apply remnants of wei and jin dynasties to contemporary brand design
23
陌生感
strangeness in design
29
品牌設(shè)計中的美學(xué)代入
fusion of aesthetics in brand design
39
百年文化老字號的品牌更新
renewal of a time-honored cultural brand
51
從流觴曲水到當(dāng)代理想生活
from the ancient chinese literati’s ideal lifestye to
the contemporary ideal life
59
給過去以未來
bring the past to the future
73
為詩意和遠(yuǎn)方而設(shè)計
design for poems and dreams
85
把美的中國呈現(xiàn)給世界
present the most beautiful china to the world
93
以退讓的姿態(tài)設(shè)計品牌
brand design with a concessional attitude
103
為設(shè)計公司設(shè)計品牌
brand design for design companies
111
為生活方式小店設(shè)計品牌
brand design for lifestyle store
127
夏日海邊的新鮮體驗
fresh experience at the seaside in summer
137
珍惜人間煙火氣
cherish the sense of ebullience in the world
149
好吃不貴的成都冒菜
delicious but inexpensive chengdu maocai
161
為目的地做設(shè)計
Design for the destination
173
旅行之茶
the tea for travelling
181
享受自律后的自由
enjoy the freedom after self-discipline
189
花的內(nèi)觀
vipassana of flowers
197
從萬科物業(yè)到萬物云
from vanke service to onewo
205
重塑汽車后市場
reshaping the auto parts market
211
私募股權(quán)基金的品牌設(shè)計
brand design for private equity funds
217
國際教育機構(gòu)的品牌設(shè)計
brand design for international educational
institutions
223
周末帶娃兒好去處
a good destination for spending weekends
with kids
233
為寵物設(shè)計食品品牌
design a food brand for pets
241
為音樂工作室設(shè)計品牌
design for a music studio
247
更多研習(xí)設(shè)計
more works
260
研習(xí)簡介
about yanxi
261
作者簡介
author's information
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